Case study: Google expands its brand through building and managing brand architecture

If you don't know, follow this article: Brand architecture - The foundation for building and developing brands.

Once you've built your brand architecture, don't assume you'll just leave it at that and succeed. Brand architecture is like the skeleton of your house. It should also be adjusted and repaired regularly. Therefore, it is important that you measure and manage your brand architecture effectively. At the same time, any strategic decision related to brand development and expansion also requires review and adjustment (if necessary) to suit the actual situation of the business and market. market or changes inside and outside the business. Join DTM Consulting to learn more about how Google manages and expands their brand in this article,